I’m a marketing strategist with experience across agency and in-house environments, currently leading brand strategy for Dr. Seuss and Little Golden Books at Penguin Random House. I studied Speech-Language Pathology and Chinese at UT Austin (Moody Honors Program), which gave me a unique lens on communication, culture, and how people connect with stories.

I’m drawn to projects that resonate culturally and create meaningful impact. Whether it’s a movie that shapes how we see ourselves (The Princess Diaries), educational technology that empowers people (Duolingo), wellness brands that improve daily life (Headspace), or consumer brands with mission and meaning (Rare Beauty), I believe the best marketing isn’t just about promoting products; it’s about understanding what matters to people and building strategies that connect.