Little Golden Books (LGB) –– the brand & my role

There’s a reason those gold-foil spines keep finding their way into gift bags and bedtime stacks. Little Golden Books balances nostalgia with now, classics alongside timely pop-culture titles, while staying intentionally affordable (typically $5.99). That price point is our creative constraint and superpower: it pushes us to make high-impact, cost-efficient marketing that meets fans where they already spend time.

What I do:

• Own end-to-end launches for LGB titles, from brief, budget, and vendor sourcing to execution and recaps.

• Write and manage copy across ads, email, landing pages, retail, and social; align creative with editors and design.

• Place media and partnerships where fans already are (IG, Facebook, Reddit, fan communities).

• Close the loop: capture insights from readers and retailers and feed them back to editorial, design, and sales.